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Matt Cassidy: Carlo is, frankly, the brainchild behind everything.
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That is so typical on the net today.ĮDGE: For those who don't know him, who is Carlo and what role does he play in ? We are not interested in being a clearing house or substituting quantity for quality.
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We are not yet listed on Forbes 500, and I am still working a day job, so we continue to do what we do and maintain our primary focus on staying amateur yet offering professional quality. We could always sell more, I will say that we still struggle maintaining our quality, and constant upgrades and improvements both to the sites, technology, cameras, computers etc. My appearances are special appearances, but the site and the way we do business is really an underground secret that gets around, so there are many straight muscle guys and jocks that approach both Carlo and I (either in the gym or through email) who are very interested in giving it a try.Īs far as how many sold, in our opinion, not enough.
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We have close to 100 hours of video saved and being edited for release as downloads, or full featured DVDs. Some of the DVDs now feature other buddies of mine and Carlo's from various gyms. Matt Cassidy: To date there are 31-40 that have been publicly released, some of those are now out of production or were private DVDs, others are what we call vault DVDs that are rare by request only. Frankly, it has been very liberating and healthy.ĮDGE: To date, how many DVDs have you created? And if you can report this, how many DVDs have you sold? Carlo did the rest, all these factors tapped into some hidden sexual fantasies and ego aspects I barely knew existed. Once the photos got out there, and talk started it was really the motivation by the site visitors both through email and donations that inspired me to stick around. The fact that there was very little face required was the deciding factor. This was not a fast immediate decision so some coaxing was needed. So when he purposed the idea to me of taking a few photos and selling some of my gear, I thought it was very interesting. He has great ideas and best of all, he is a guy of great integrity.
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When I was training for the fire exam and physical a few years ago, I was only doing some personal training at a gym, so finances were 'light.' Carlo is a rare very unique guy who knows how to make things happen. Matt Cassidy: There were many factors that entered into the creation of, but the driving force was my buddy Carlo, first and foremost, then the site visitors. Others have even done test shoots and some filming with us, so there are those that want to hang with us.Īlthough I will add that in this world of what seems to be a growing majority of vindictive miserable people, I have had a few that have tried to threaten me that they will search out my firehouse and "blow me out of the water!" The majority of my traffic are fantastic, made up of great girls and guys, but there are those few that give me pause and make me want to fold my tent.ĮDGE: What inspired you to create ? No one is aware of regarding my day job however I have had many firefighters and cops around the country write me with compliments and who are regular loyal buyers of our movies.
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It gives me additional motivation to stay in top shape both strength and cardio. Matt Cassidy: ( pictured.) Yes I am still a firefighter and EMT, and I enjoy that work.
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Carlo has joined Cassidy in several titles, but increasingly they've built up a small army of muscle guys who enjoy showing off for the camera.ĮDGE caught up with Cassidy to get an insight on his remarkable adventures in the skin trade.ĮDGE: Are you really a firefighter/EMT? If you are, is anyone you are working with aware of ?
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Part of this adds to the sense of mystery and eroticism (who was that extra hot guy?) and part of it adds to professional obligations (Cassidy also works as a firefighter and an EMT).Ĭassidy, working in partnership with the somewhat mysterious (and equally muscular) single-named entrepreneur Carlo, has quietly built a series of popular web sites including the DVD e-commerce, Private Red Door (a video-on-demand service), and a blog that keeps fans updated on what's happening in the Cassidy orbit ). But Cassidy's face has never been seen on camera. Yes, the six-pack abs and to-die-for biceps are on full display. And through word-of-mouth marketing, Cassidy has grown a distinctive fan base that crosses demographics and encourages interactivity-indeed, some of his greatest fans wound up being co-stars in his productions, thanks to having their wives and girlfriends volunteering them for video service!Ĭassidy offers a unique blend of exhibitionism and anonymity. Through his series of scintillating DVDs, the athletic Cassidy has taken muscle worship and domination to new and innovative lengths. In the realm of mature entertainment, there is no one quite like Matt Cassidy.